In the dynamic landscape of the music industry, live performances have evolved into a captivating visual experience. The era when exceptional sound alone guaranteed success is fleeting. Today, concerts are immersive spectacles, incorporating video walls, dazzling lights, and unwavering energy. The belief that great music alone ensures triumph is being challenged, even for the smallest local bands. As a venue owner and musician, my experiences as well as others I have talked to have led me to a crucial realization: a band’s sound might not be the most important or the ultimate key to success and growth.
It’s said, the music business sells records, but bands performing live are unequivocally in the entertainment business. Having witnessed technically proficient and great sounding bands struggle for engagement and less technical and worse sounding ones amass devoted followings, I can affirm that charisma and entertainment value often outweigh musical prowess.
This article is tailored for those stuck in a gigging rut or feeling like the fan base is not growing. Here are some strategies, ranging from free to mid-priced options, to enhance your entertainment value.
Free Strategies to Increase Entertainment Value:
All-Out Charisma:
Radiate infectious vibes by showing you’re having a blast on stage. A genuine smile can go a long way. The too cool for school went by the wayside. Simply showing you are having a great time will encourage others to do the same. It works.
Communicate with Authority:
Embrace your role as an entertainer; engage the audience with enthusiasm. Acknowledge the venue, city, and express appreciation. Do this with conviction and don’t forget to thank those watching and the staff who gave you an opportunity. Own the mic.
Move Like Jagger:
Harness the power of body language. Infuse energy into your performance; simple movements like jumping can resonate with the crowd. You would be surprised to see that the crowd will follow your movement. Think big concert, wave those hands in the air.
Dress for Success:
Consider your stage appearance. Dressing uniquely can leave a lasting impression. Make it known you’re in a band and the entertainment. Wearing the same clothes from your job site is likely not going to give off that special vibe.
Strategic Song Choices:
Craft a well-thought-out setlist to transform your concert into a cohesive narrative. Play what resonates with the audience to gain and retain fans. The songs you play are directly related to the entertainment experience of the listeners.
Lower-Cost Enhancements:
Banners/Branding:
Invest in impactful banners to convey a professional image. Include band name, website, or QR code for lasting recognition. This is my first and foremost thing I mention to bands. A $100-$300 investment can pay thousands in dividends and give the gift that keeps on giving when folks who see a video recording now know the band name in the video thanks to the banners.
Cheap RGB Lights:
Purchase budget-friendly RGB lights for a visually stimulating performance. 8 of them is just over $100. Even in auto or sound mode, it can provide an enhancement to the show.
Smoke Machine:
Enhance your light show and stage visuals with a smoke machine, but be mindful of its impact on the singer. $50 – $150
Cheap RGB Lights / Banners
Mid to High Priced Investments:
RGBW Lights:
Upgrade to brighter RGBW lights with presets for a visually enhanced show. Incorporate a DMX controller for greater control. $60 – 80 per light and up.
Moving Lights:
Consider moving lights with a DMX controller for dynamic effects. Exercise caution though using presets that just randomly flash and have no real visual design. It can be annoying. $100 and up per light (they go into thousands)
Hazer:
Upgrade the smoke to a hazer which produces a lingering haze that enhances the visual impact of lights, creating a dynamic atmosphere. ($200 and up)
Trussing:
Elevate your stage with lighting truss for a professional concert environment. ($200 and up)
Drum Riser:
Invest in a drum riser for a visually striking and acoustically beneficial stage setup. ($200 and up)
You can spend as much money as you want going down the bells and whistles rabbit hole, trust me. However, the bells and whistles should NEVER be a substitute for human interaction. The foundation of entertainment / entertaining is within the people on stage and their ability to connect to the audience.
It important to also note a connection doesn’t always mean high energy either, it’s whatever it takes to get that listener / viewer engaged and part of the show. Telling folks they are beautiful or telling them to grab a hold of each other has a impact which causes unity.
As we’ve written before, the performance / entertainment process is passing energy back and forth from the audience to the band. However, IT STARTS WITH THE BAND. It’s extremely important to remember the band has to start the fire to create the entertainment. Too many bands wait for the audience to give them energy first or use it as an excuse to say “I only get into it when others get into it”, which is a sign they are not truly being entertainers. As many previous articles state, people hear with their eyes. Just as people will judge whether a band is good or great on how they look, perform, and more importantly, entertain.
Hopefully this article can give you some ideas. I have employed each of these as seen in the pictures and found they greatly enhance opportunities (financially, gigs, and frankly fun). Rock on!