In the dynamic landscape of the music industry, live performances have evolved into a captivating visual experience. The era when exceptional sound alone guaranteed success is fleeting. Today, concerts are immersive spectacles, incorporating video walls, dazzling lights, and unwavering energy. The belief that great music alone ensures triumph is being challenged, even for the smallest local bands. As a venue owner and musician, my experiences as well as others I have talked to have led me to a crucial realization: a band’s sound might not be the most important or the ultimate key to success and growth.
It’s said, the music business sells records, but bands performing live are unequivocally in the entertainment business. Having witnessed technically proficient and great sounding bands struggle for engagement and less technical and worse sounding ones amass devoted followings, I can affirm that charisma and entertainment value often outweigh musical prowess.
This article is tailored for those stuck in a gigging rut or feeling like the fan base is not growing. Here are some strategies, ranging from free to mid-priced options, to enhance your entertainment value.
Free Strategies to Increase Entertainment Value:
All-Out Charisma:
Radiate infectious vibes by showing you’re having a blast on stage. A genuine smile can go a long way. The too cool for school went by the wayside. Simply showing you are having a great time will encourage others to do the same. It works.
Communicate with Authority:
Embrace your role as an entertainer; engage the audience with enthusiasm. Acknowledge the venue, city, and express appreciation. Do this with conviction and don’t forget to thank those watching and the staff who gave you an opportunity. Own the mic.
Move Like Jagger:
Harness the power of body language. Infuse energy into your performance; simple movements like jumping can resonate with the crowd. You would be surprised to see that the crowd will follow your movement. Think big concert, wave those hands in the air.
Dress for Success:
Consider your stage appearance. Dressing uniquely can leave a lasting impression. Make it known you’re in a band and the entertainment. Wearing the same clothes from your job site is likely not going to give off that special vibe.
Strategic Song Choices:
Craft a well-thought-out setlist to transform your concert into a cohesive narrative. Play what resonates with the audience to gain and retain fans. The songs you play are directly related to the entertainment experience of the listeners.
Lower-Cost Enhancements:
Banners/Branding:
Invest in impactful banners to convey a professional image. Include band name, website, or QR code for lasting recognition. This is my first and foremost thing I mention to bands. A $100-$300 investment can pay thousands in dividends and give the gift that keeps on giving when folks who see a video recording now know the band name in the video thanks to the banners.
Cheap RGB Lights:
Purchase budget-friendly RGB lights for a visually stimulating performance. 8 of them is just over $100. Even in auto or sound mode, it can provide an enhancement to the show.
Smoke Machine:
Enhance your light show and stage visuals with a smoke machine, but be mindful of its impact on the singer. $50 – $150
Cheap RGB Lights / Banners
Mid to High Priced Investments:
RGBW Lights:
Upgrade to brighter RGBW lights with presets for a visually enhanced show. Incorporate a DMX controller for greater control. $60 – 80 per light and up.
Moving Lights:
Consider moving lights with a DMX controller for dynamic effects. Exercise caution though using presets that just randomly flash and have no real visual design. It can be annoying. $100 and up per light (they go into thousands)
Hazer:
Upgrade the smoke to a hazer which produces a lingering haze that enhances the visual impact of lights, creating a dynamic atmosphere. ($200 and up)
Trussing:
Elevate your stage with lighting truss for a professional concert environment. ($200 and up)
Drum Riser:
Invest in a drum riser for a visually striking and acoustically beneficial stage setup. ($200 and up)
You can spend as much money as you want going down the bells and whistles rabbit hole, trust me. However, the bells and whistles should NEVER be a substitute for human interaction. The foundation of entertainment / entertaining is within the people on stage and their ability to connect to the audience.
It important to also note a connection doesn’t always mean high energy either, it’s whatever it takes to get that listener / viewer engaged and part of the show. Telling folks they are beautiful or telling them to grab a hold of each other has a impact which causes unity.
As we’ve written before, the performance / entertainment process is passing energy back and forth from the audience to the band. However, IT STARTS WITH THE BAND. It’s extremely important to remember the band has to start the fire to create the entertainment. Too many bands wait for the audience to give them energy first or use it as an excuse to say “I only get into it when others get into it”, which is a sign they are not truly being entertainers. As many previous articles state, people hear with their eyes. Just as people will judge whether a band is good or great on how they look, perform, and more importantly, entertain.
Hopefully this article can give you some ideas. I have employed each of these as seen in the pictures and found they greatly enhance opportunities (financially, gigs, and frankly fun). Rock on!
In the dynamic world of the music industry, artists and bands often find themselves navigating a delicate balance between artistic expression, marketing, and maintaining a positive relationship with their fan base.
When I started this article, I wanted to title it “Don’t believe your own bullshit” but felt if that might be a little too harsh for some readers. After all, I write these articles in hope to encourage and direct young or inexperienced musicians on the right path.
If it was not already hard enough just playing music, you’ll quickly find the world of music today requires even more strategy than ever before. Failure to know boundaries can can quickly lead to someone crossing the line (until it’s too late).
As an example, marketing. In today’s world, it’s extremely challenging to stand out with all the “hype”. The days of “we are a 90’s cover band”, struggles to stand up against something like “The Ultimate 90’s Rock Experience” when found on google. It’s almost a necessity to over hype.
But.. are they “The Ultimate 90’s Rock Experience”? Maybe to some or maybe not to others but it’s not outside the possibility and is not unreasonable. Moreover, I think it’s safe to say that the statement will not create a storm of negative publicity and generally will gather better results with talent buyers over those who don’t create “hype”.
However, imagine if that same local band said something outlandish like “We’re going on tour with (insert big national touring artist)” or “Our last video of us playing cumbersome (filmed at a local bar on a cell phone) was on at the half time show for the super bowl”.
BS! LOL.
The truth is, the odds of that happening are up there with winning the lottery and honestly require more money than you could possibly imagine (nothing is free).
I don’t want to sound like a Grinch or bah humbug during our Christmas season but… let’s manage our expectations and be real for a moment knowing all other outlets for the band such as followers, video views, and likes don’t represent that level of success.
For the believers of those outlandish remarks, some would congratulate (it’s on the internet, it must be true). However, that generally puts a couple things in motion which become detrimental.
– The ones who congratulated them unknowingly become enablers, encouraging more outlandish statements than the last to maintain “hype”
– Eventually, those who supported the band slowly start to feel deceived and become resentful when those events don’t happen for some other outlandish reason as an excuse.
For me, if I know them and see this activity, I first feel worried for the band and then start to feel like I’m doing a disservice for not speaking to them. The impacts of these activities are not just on fans, the music community, but the members of the band both personally and professionally. When honesty is compromised and lies permeate the artist-fan dynamic, the consequences can be severe. Saying nothing in my opinion is irresponsible. Especially if you know the impacts.
Bottom line: Don’t believe your own bullshit.
Here are 5 reasons to not “oversell”, “overhype”, “stretch the truth”, or other term to somehow dilute the word lie.
1. Erosion of Trust:
Trust is the foundation of any healthy relationship, and the artist-fan connection is no exception. When artists deceive their fans, whether it’s about personal matters, artistic intentions, or promotional strategies, trust erodes. Fans invest not only in the music but also in the persona and authenticity of the artist. Once that trust is shattered, rebuilding becomes an uphill battle.
2. Loss of Authenticity:
Authenticity is a precious commodity in the music industry. Fans are drawn to artists who present genuine emotions, experiences, and stories through their work. Lying undermines this authenticity, turning an artist into a mere facade rather than a sincere storyteller. The result is a loss of connection with fans who seek a genuine and relatable artist to support.
3. Negative Public Perception:
In the age of social media, news travels fast. When an artist is caught in a lie, the repercussions extend beyond just disappointed fans. Negative publicity can tarnish an artist’s reputation, making it harder to secure collaborations, partnerships, or even future performance opportunities. The music industry is a close-knit community, and word-of-mouth can significantly impact an artist’s career trajectory.
4. Decline in Fan Base:
Fans are discerning and can quickly distance themselves from artists who engage in deceptive practices. Social media platforms empower fans to voice their opinions and share their disappointment, potentially leading to a decline in an artist’s fan base. This decrease not only affects immediate album or merchandise sales but also has long-term implications for an artist’s overall career sustainability.
5. Impact on Revenue Streams:
Beyond the emotional and reputational costs, lying can hit an artist where it hurts the most—their income. A loyal fan base is crucial for sustaining revenue streams such as concert ticket sales, merchandise purchases, and streaming numbers. When fans feel betrayed, they are less likely to invest in these revenue-generating avenues, resulting in financial setbacks for the artist.
Conclusion:
For artists and bands, maintaining honesty and transparency with their fans is not just a matter of moral responsibility but a strategic necessity. The consequences of lying extend far beyond the immediate fallout, affecting an artist’s trustworthiness, authenticity, public perception, fan base, and revenue streams. In an industry where success relies heavily on the support of a dedicated audience, preserving integrity should be a top priority for any artist seeking long-term prosperity. If you recall previous articles, you’ll likely see a theme on integrity. Integrity has been found to be a common character trait across successful people.
For the majority, this article should not apply (thankfully), but if you find this article just hit you in the face, it’s time for a change. Please do yourself a service and be truthful to reestablish your integrity and character for a successful run in this world we call the Music business. The majority of us want you to succeed. Cheers.
In crafting this article, I want to make it clear from the outset that this is, above all, an opinion. It reflects my personal views, shaped by my conversations with numerous fellow venue owners over the past four years. That said, I’m always open to hearing diverse perspectives from others who own a venue. If you have a different take, I encourage you to share it. We’re all here to learn from one another.
So, why write this article in the first place? In a word: purpose. I aim to assist aspiring musicians and bands on their journey by sharing insights that may save them time, headaches, and offer lessons learned from my own mistakes and in this case, my experience I’ve seen as a venue owner. Successful bands make venues successful and I believe we need to revive what live music is about before venues give up on it.
Now, let’s dive into the crux of the matter: what makes a band successful from a venue owner’s perspective? To keep things concise, I’ve distilled this down to 5 easy things that I believe can significantly contribute to a band’s success. These are not revolutionary ideas and probably some you are doing them. If so, rock on. However, if not, these are for your consideration.
Familiarity with the Venue and visiting it
Effective booking is closely tied to being aware of where you wish to perform. When bands submit their work via email for consideration at our venue (almost daily), it’s noticeable when they have not taken the time to even look at the venue, what we offer, or our purpose. Of course, we understand that some may be templated emails (not effective) or they are just fishing for work and hoping bulk submissions will land a gig but overall, do they really want to play a venue they know nothing about? Did the email actually help or hurt their reputation? In most cases, it hurts them. It shows lack of investment and in general, venues don’t respond to things readily available on their websites and get tired of answering the same questions.
Live at Harlow’s fortunately still responds to the emails as we get them because it’s important to us but it’s likely because we are also musicians and we get little response as well via email solicitations. We know how it feels! (time to change the way we communicate as musicians!).
If email has not been effective (EPK in the email?), there is a more effective option for those who are in the area of the venue. What is it? Visiting the venue you want to play.
Visiting the venue and personally connecting with staff goes a long way in building rapport. After all, a physical connection beats a string of emails any day. If you are a local band and not doing this, you are missing a great opportunity.
I vividly recall a band from Andalusia that came to see a show. Their presence left an impression because it showcased their investment in time and effort. They took the time to come see what the venue was about, likely to see if they wanted to actually play the venue (smart) rather than just sending an email.
In the process, they connected with other fellow musicians and bands in the scene.
Local bands, take the time to visit venues and become part of the “scene”. It will opens door and foster valuable networks, an asset that will surely pay dividends. I can’t stress this enough.
Song Selection for the Audience
Playing your personal favorites, obscure B-sides, or attempting to tackle an entire album may not engage the crowd as you’d hope. Song choice is pivotal and popular songs connect with people, making them sing, dance, and feel a connection.
Time and time again, I see bands perform their personal favorite and they lose the crowd every time. Was it worth it? From a venue perspective no. From a crowd perspective, no.
As an example, take my own band The Rock Mob. We meticulously curated our setlist by referencing Billboard charts, streaming services, and other resources. As a result, most every song we play resonates with our audience. It’s a simple formula that pays dividends in more ways than you can imagine. No more arguing over if Krokus will go over in a crowd! if it was not in the top 20, it probably won’t go as good as we expected. LOL.
It’s important to note that a popular hit song will get you 80% of the way in terms of engagement but don’t underestimate the importance of performing it well. Straying into songs that surpass your band’s abilities won’t leave a favorable impression.
We all know that one karaoke singer who attempts an impossible song, and it usually ends terribly. Please, don’t be that musician. Stick to your strengths and choose songs that your band can confidently deliver.
Entertainment Factor
Talent is undoubtedly essential, but it’s just one aspect of being a successful band or musician. The stage is your platform, and you’re an entertainer as much as a musician. To quote Ken Kirkland’s favorite statement, “people hear with their eyes.”
A technically flawless performance can still fall flat if the band members are glued to their instruments, phones, or tablets, disengaging from the crowd.
To gauge your success, look at your audience. If they’re seated or absorbed in their phones, you might have missed the mark. Music is about sharing and having fun, so let loose, rock out, and connect with your audience. Embrace the inner rockstar within you; it’s what people expect and appreciate. Smiles are contagious, and there’s no harm in enjoying yourself onstage.
5. Be Genuine, Humble, and Kind:
Common sense but I want to emphasize the importance of being a good person. Some of the most successful bands I’ve seen have risen to the top because they’re genuinely great humans. They steer clear of drama, support everyone around them, and don’t flaunt themselves as the best in the area. They value the connections they make with people and venues, and their fan bases continue to grow as a result. It’s a simple formula: talk to your fans, let them know they matter, and thank them for their support.
6. Promote and sell product
A band’s role is to entertain but most importantly, make a venue money to pay for you.
Contrary to popular belief, most live music venues have little margins to even pay for a band. The expenses to run a venue is high and frankly why many live music venues have closed or no longer book bands.
Breaking it down, it’s simple: the more you sell products and encourage your fans and spectators to buy products, the more the venue will value you and the more valuable you become. As a musician, we tend to value ourselves on how much money, practice, time, and equipment we bring to the table. Matter of fact, we demand venues to pay us because of all that hard work and investment. Unfortunately though, none of that matters to a venue. It just doesn’t. As an example, a solo artist or duo that brings 2x the amount of people to a show buying product is more valuable than a full band with pink floyds laser light show that brings 10 people. It’s ugly, but it’s the truth and something which should encourage all bands rather than upset them. Up the sales game and be on target to grow your real value from a venue perspective, or not… but don’t get mad at the venue for your growth or for them doing what is good for their business (please).
In closing, venues want bands to succeed because successful bands mean successful venues. In today’s music industry, understanding your role and collaborating effectively with venues can pave the way for mutual success. I can personally attest to many bands who have taken on these exact mindsets and have expanded from small shows with ok attendance to large shows with amazing attendance and a large fan base. Rock and roll may be about rebellion but business and growth is about being smart and understanding the landscape and where you fit. I hope these opinions will provide some perspective and serve you on your path to rock ‘n’ roll success. Rock on!
Come visit us at Live at Harlow’s, we’ve got Live Music showcases throughout each month.
Recently, I posted a picture that shared comments from Adam Levine regarding cover bands. Although you can’t trust everything you see on the internet, the image and content did spark some mixed feelings.
I’ve always been one who intentionally tries to explore different avenues of thinking outside what most would consider “the norm.” It’s been part of my business strategies ever since I read the book “Rich Dad, Poor Dad.”
That book taught me that the way you think has a lot to do with the opportunities you can get, as opposed to just going with the same thought processes as most everyone. Has that thought process worked out every time? Not at all. However, in all cases, it’s provided me insight into opportunities, missed opportunities, and a whole lot of experience that I couldn’t see for myself without going against the grain and purposefully thinking differently.
So, considering Adam and his comments, let’s break it down and try to glean opportunity from it, regardless if he is right or wrong.
Do I agree with Adam’s dumb-ass comments? Not really. But will I use it as fuel and food for thought? Absolutely.
“Just because you’ve learned an instrument and started a band doesn’t mean you should get paid for it.” But you pay a plumber for their services, so why wouldn’t you pay a musician? A plumber provides a necessary service that not everyone can do.”
Adam’s comment seems to be based on the thought process that anyone and everyone can become a musician and that it’s a commodity. While it’s true that there are more musicians than plumbers (making most plumbers more valuable), the thought process is one of ignorance and is likely based on not being in touch with the real world. Whether you’re a plumber or a musician, the opportunity for payment comes from effective marketing or providing an exceptional product. If you suck as a plumber, don’t expect to get paid.
Point is, if the product you’re selling or marketing, regardless of what it is, doesn’t fulfill a need, it becomes hard to sell, which tends to be less valuable.
Adam’s comment, though dumb, helps me remember that I need to identify the market I wish to sell to and effectively market to them. And most importantly, not settle for good enough to secure those paying gigs. The failure to position my band where our service “is needed” is on me.
“When there are four different bands playing “Don’t Stop Believin'” within a two-block radius, what makes you think you’re providing a special service?”
Adam’s comment completely misses the point of what cover bands are all about – playing songs that people want to hear and connecting in a live, real-time music environment.
However, using his comments as fuel, what would make a band special? I’d start by saying that if there are four bands in the area playing the same songs, those are probably very popular songs, and I’d congratulate you for playing what people want to hear. That’s step 1 to being a successful cover band, song choice.
As for the song “Don’t Stop Believin’,” it’s one of the greatest songs ever recorded – which, by the way, has 1.6 billion streams compared to your biggest song “Lost Stars” at 327 million, so suck it, Adam.
Anyway, if you’re aiming to be special, I’d propose it’s a combination of various factors, such as
Your performance (how well you play those songs),
Your visuals (light show, appearance, attire, stage setup),
Your connection with the audience
Your energy
Your song list
Your attitude
Your willingness to partner with others
“A jukebox is a cheaper form of the same entertainment.”
Believe it or not, I think he is partially right. A jukebox is not only cheaper, but it also pays venues and is, frankly, an adversary to live music. Most jukeboxes generate revenue ranging from hundreds to thousands of dollars per month for venues. Is it the same entertainment? No, Adam. You dumb ass.
There is no substitute for the energy and engagement of a live band performing songs. However, many venues are opting for this route because live entertainment is either too expensive or not generating enough income to support it. (Fellow musicians, we got to fix this).
The opportunity: Create a band that engages the audience more than a DJ, karaoke, or jukebox ever could. Recognize that you’re competing with cheaper options but deliver an experience that convinces the venue that your band and live music reign supreme and are worth the investment. BTW, this also means musicians, you need to attend live shows in the area (yes, I’m talking to you, the guy in the band who never seems to attend other people’s shows or has never even been to a performance at the venue where you want to play – LOL).
“No one forced you into playing music, so you’re not allowed to complain about working conditions until you provide a musical product that large numbers of people want to consume.”
I’ll agree with some of this. You’re exactly where you want to be. If you don’t want to perform at a location due to working conditions or any other reason, then don’t. However, whether a large number of people or a small number of people consume your product, do it well and enjoy the journey, because, Adam, you’re still a dumb ass. Music is about having fun and being part of something bigger than your own self.
“You’re not special.”
Adam, lick my nuts. My mom told me I’m special, so I am. Truth is, Adam’s words carry no weight. Personal validation trumps external opinions. Each of us have the opportunity to create something different or special.
I hope you enjoyed reading the article. The main point of this article is that business is about identifying opportunities and acting on them. It’s about trying to adopt a different perspective (whether positive or negative) and seizing opportunities.
I’ll conclude with this: I recently mentored a band on “business”. The group believed that business was solely about “making money” and chose not to perform at a festival due to the pay. While I respect their decision, I feel this was a critical error regarding how real business works. Worse, I encounter this mindset quite often when speaking to bands and they wonder why they have little growth.
It’s crucial to contemplate the opportunity before defaulting to responses like “not enough money” or “we’re more valuable.” because in this instance, they missed a fantastic opportunity to perform at a festival that draws thousands of “customers.” I explained to them that money is a byproduct of seizing opportunities and that, in this case, they prioritized money over opportunity, which ultimately would deliver money at a higher rate of return due to having a pedigree (perception or whatever word you want to use for doing what other bands have not had the chance to do).
When doing the math, at their current rate, the band would need to perform 50 shows to reach the number of people they could have reached with just one festival show. Be wise and always be on the lookout for opportunities. They are not always easily visible which requires doing a little deeper looking.
Last, Adam, even if you didn’t say those comments, you’re still a dumb ass in my book based on the comments that you have said in the past. It’s cover bands that keep live music in venues and your paychecks coming through the performances of material. Thanks for reading and rock on!
In the dynamic world of the music business, a band’s name serves as a powerful identifier that encapsulates its identity, brand, and artistic vision. As a band invests time, effort, and passion into creating its unique sound, it becomes vital to protect the name associated with that sound. Trademarks serve as an official identifier for you to execute commerce under the name, and yes, help you remove others who infringe on your name.
Important note: I’m not an attorney and the information below is based on my own experience doing trademarks without an attorney (the process does not require you have an attorney but if you are not into doing research and legal stuff, probably best to get one).
So what will a trademark help me do?
Preserving Your Identity: Your band’s name is more than just a combination of words; it represents your artistic identity and the impression you leave on your audience. Trademarking your band name helps preserve its uniqueness and prevents others from capitalizing on your success or confusing fans with a similar name. It ensures that your band maintains exclusive rights to its identity, reinforcing your market presence and long-term success.
Establishing Brand Recognition: Trademarks create a powerful brand presence by associating specific qualities and values with your band’s name. Registering a trademark enhances brand recognition among fans, industry professionals, and potential collaborators. By protecting your name, you make it easier for audiences to find you, leading to increased visibility, opportunities, and potential revenue streams.
Expanding Commercial Potential: Trademarking your band name offers numerous commercial advantages. It enables you to license your name for merchandise, such as t-shirts, posters, and other memorabilia, providing additional revenue streams beyond music sales and performances. Moreover, securing a trademark strengthens your negotiating position with sponsors, record labels, and promoters, demonstrating your commitment to protecting your brand and making you a more attractive partner.
Legal Protection: Trademark registration empowers you with legal recourse against any unauthorized use or infringement of your band’s name. It provides you with a legal shield to prevent others from using similar names that might confuse or dilute your brand, ultimately safeguarding your artistic reputation and preventing any potential damage to your career. Additionally, trademark protection extends beyond national borders, ensuring global coverage and protection.
Ok, how do I process a trademark for my band name?
Step 1 is research:
Before embarking on the trademark registration process, conduct thorough research to ensure that your band name is available and doesn’t conflict with existing trademarks. This involves checking online databases, music industry directories, and engaging legal assistance if necessary. I’d suggest first searching TESS (Trademark Electronic Search System) at https://tess2.uspto.gov/ . See if anyone already has your name registered or in the process of registering. In your search you may see fully registered marks, abandoned marks, cancelled marks, as well as marks in process.
Step 2 is to determine eligibility:
Review the requirements for trademark eligibility in your jurisdiction. Typically, trademarks should be distinctive and not descriptive, generic, or already in use. Your band name should meet these criteria to proceed with the registration process.
Step 3 is to file an application:
Submit a trademark application to the appropriate governmental body responsible for trademarks in the country you perform. In the case of the U.S., the would be through the United States Patent and Trademark Office online at https://www.uspto.gov/ . Read through the process and the use of the TEAS Plus process makes it very easy. Most of the bands will fall under the IC 041. US 100 101 107. G & S, which is Entertainment, namely, live performances by musical bands
Step 4 is the examination and publication:
Upon receiving your application, the trademark office will examine it for compliance with legal requirements and perform a search to identify any potential conflicts. If no issues arise, your application will be published for opposition, allowing third parties to raise objections within a specified period. This is a LONG waiting process…. Almost a year. Be patient as you will not receive any correspondence until they are ready to process your application or review it.
Step 5 is the registration and maintenance:
If no oppositions or objections are raised, your trademark will be registered, and you will receive a certificate of registration. It’s crucial to understand the maintenance requirements, including periodic renewals, to ensure continued protection of your band name.
After all of that, you will have the freedom to use your band name under commerce and allow your band the right to sole use of the mark regarding your musical performance and more. Boom!
Why Playing Locally Too Often Is Bad For Your Band.
Two main traits of bands able to sell out gigs (talent aside) is their tendency not to excessively gig in the same area and their commitment to giving each show a purpose.
Every time someone sees that you’re playing this weekend they weigh the pros and cons of coming to your show. It is all too easy to become the band that someone disregards because you’ll probably be playing again soon or they just saw you 2 weeks ago at a venue down the road and they doubt seeing you again will be worth the time, money, energy, and backache if they’re over 30!
Taking every opportunity to play in your hometown or in the same area can be tempting. So tempting, it can lead some artists to become oblivious to the fact there is only a certain number of people in any given scene. And yes, that goes for big cities too.
There is irony in the fact that most local venues are hesitant booking out of town acts because they won’t realistically bring their fans to fill the venue. Even if you do have a huge local fanbase, don’t assume that they have got so little going on in their lives that they will constantly be there to support you.
If you’re still under the impression that the more gigs, regardless of the location, the better, consider how excited you would be if you knew that you could go down the road and see your favorite band EVER play every week.
Unless there is something wrong with you (which means that you keep getting excited about having the same experience over and over again) the excitement would quickly wear off of your favorite band/artist being available and demanding your attention. Even the greatest pleasures have the potential to become monotonous. “Things” are only as good as the measure of them.
If you play gigs less frequently in your hometown, you will get MORE of a draw because you will create a sense of exclusivity. Music consumers thrive on scarcity. Demand being greater than the supply is a consumer’s kryptonite.
If you do become a band known for selling out venues – regardless of the size – in your hometown, people will be more likely to come to the show to avoid the fear of missing out! You will become infinitely more attractive to venues outside of your local area and festival bookers when you can show them a crowd eager to inch its way to the front of your shows. You’re not fooling anyone by posting gig photos taken a long way from the stage that don’t show a single audience member.
How Often Should You Play Local and How Should You Play It?
There is no short answer. The general rule of thumb for playing in your local circuit tends to be four times a year, or at least playing gigs 6 – 12 weeks apart in the same area, the number also depends on another factor; the quality of your shows.
Every show should be an event. If you don’t have new music to promote at your shows, get creative in coming up with why fans should see you for the first time AND the next times. Go acoustic. Come up with a concept, beyond just giving your run of shows a clever name. And never underestimate the impact of creating something that seems unmissable to fans old and new.
Hopefully, I have pulled you out of the “but, but, but EXPOSURE!!!” trap by this point. Because even if it does seem like common sense that “more shows = more fans” the effect is almost always the reverse. Any good band leader would tell you not to overplay your local area, but with all the 100% independent artists doing everything themselves, there is no-one to give them this sound advice.
If you are playing gigs needlessly and aimlessly, that time/energy could be far better spent on networking, self-promotion, writing and recording new material and actually coming up with a long-term plan. There may be no glory like blowing the roof off a venue and hearing the demand of an encore, but for that to be sustainable your plan has to be solid.
For some all of the above will be a bitter pill to swallow and I have undoubtedly burst some bubbles by speaking harsh truths over blowing smoke up your ass. Check it out though, don’t get hooked in the big fish in a small pond mentality.
I’ve been working with Artificial intelligence (AI) in my real job for a amount of time. I’m amazed at how far it’s come but also a bit concerned about it’s role in future art creation, to include music. For instance, it’s not going to be an issue for someone to click a button and generate a hit song or promotion video with just text prompts. Can’t sing, AI will do that as well for you. With that much power, it would seem as if anyone can be an artist and creativity would be based on randomization when the content is pulled from the AI resource library. Anyway, it will be interesting to see how AI could devalue the hard work of real artist as it’s already happening now with images and NFT’s. The entertainment side will be more important than ever from my foxhole.
So, for fun, I wanted to get the AI take on some musician tips. This article was NOT written by me and even the image on the header was created by AI. It was not edited by me and is the exact text generated by AI when I asked it to create some Musician Tips. I kind of agree with the AI and but don’t know about Michael Jackson singing in a toilet. Enjoy!
Setting a Goal
To accomplish anything, you need to set a goal.
If you’re an aspiring musician, it’s important to define the problem before trying to solve it. Be specific: What is your goal? Don’t say “I want to be successful.” Instead, be specific about what type of success you want (i.e., sales records, online streams). The more clear and specific your goals are, the easier they will be to achieve.
Don’t worry about what other people’s goals are; focus on setting your own personal ones—and make sure they’re ambitious but realistic!
Practice, Practicing, Keep Practicing
Practice, practice, practice. It’s the key to success. Just ask any successful musician (which is likely anyone reading this). The thing about practicing is that it’s important to get in the habit of doing it and keep doing it, but don’t overdo it! You don’t want to be practicing so much that you start hating music or your instrument or whatever else you might be playing. Practice should be fun – if you’re not having fun while practicing then there’s something wrong with your attitude toward the craft itself and how much patience and dedication you’ve put into honing what skills you have (or want).
Practice is like any other skill: if you want to get better at something then practice regularly until those skills become second nature. You may think that some things come naturally when they shouldn’t—like walking up stairs without falling on your face—but these kinds of tasks require constant reinforcement through repetition until muscle memory kicks in and does most of the work for us (i.e., getting up those steps).
You don’t need someone else around all day long telling them what notes are next; just do some research online beforehand so as not make mistakes like missing notes during performances.”
Music is an art, and art requires passion.
Music is an art.
Art requires passion.
Music is a form of self-expression.
Music is a form of communication.
Music is a form of entertainment (and sometimes even education).
Music can also be used as therapy, which means that it’s not just for your ears anymore!
Don’t forget to take breaks
The best part about being a musician is that you get to make music. The worst part about being a musician is that you have to make music all the time.
If you want your songs to be good, and if you want people to enjoy them, then it’s important that your creative juices are flowing and your mind is fresh when putting together new material. That said, don’t overwork yourself in an attempt to get everything done as quickly as possible—you’ll only end up exhausted and unsatisfied with what comes out of it all at the end (and even then, odds are pretty good nobody will care). You need breaks from working on anything creative in order for it to actually be good!
Be Inspired
Inspiration is a great thing to have and can come from many sources. You can look to other musicians, artists, or even people in your life for inspiration. Perhaps it’s a friend who has achieved their dream of becoming a successful artist, or maybe it’s your own life experiences that have helped motivate you to pursue your passion.
You can also find inspiration from nature and from the music that moves you! If there are certain songs that make you feel like they were written just for you – those are probably ones worth listening to more often (or even writing yourself).
A Musician should always follow his passion (AI seems to think there is only one gender)
Musicians should always follow their passion. Passion is the key to success, and no one knows this better than musicians. If you follow your passions, you will be successful in whatever you do. It doesn’t matter if it pays well or even if you are good at it—the most important thing is that you love what you do!
Think of all the famous musicians who have achieved incredible success without having any formal training whatsoever: John Lennon couldn’t read music; Steven Tyler was kicked out of his high school band because he couldn’t play guitar; Kurt Cobain taught himself how to play guitar out of frustration at not being able to find a teacher who could teach him what he wanted; Bruce Springsteen dropped out of college after one semester because he was too busy practicing with his band The Castiles; Prince got signed by Warner Brothers despite them knowing nothing about him or his work; Bob Dylan had never played an instrument until he joined The Byrds on stage one day as an acoustic guitar player (he also knew nothing about folk music); Michael Jackson used to sing into an empty toilet bowl so people could hear him over the sound of flushing toilets coming from behind closed doors when they were really loud! All these great artists started out as amateurs with no formal training and became some of history’s greatest talents simply by following their passions and doing what they loved doing every day until they reached their goal!
Conclusion (written by AI as well)
At the end of the day, music is a passion. It’s something that you should do because you love it and want to share that joy with others. These are just a few things I’ve found useful as a musician, but if there’s anything else we’d like to add please let us know!
My conclusion (written by me)
We’re screwed. LOL! Hope everyone has a great new year and regardless if AI takes over, remember the reason for the season and the reason you ever got into music. It’s because it’s the most fun ever!
It’s been a moment since I’ve written an article. This particular article was written because I’ve been asked by several bands how to effectively market. I can only speak on my experience which has worked for me but I’m sure results vary. Below is a list of 5 things which provide great value in marketing for my own band and businesses.
1. Create an effective website.
I hear ya, “Facebook, Instagram, tiktok, and every other social channel is all I need”. Although social platforms provide the “push” of info effectively, it falls short in the ability for you to have total control of your message or content, furthermore is subjected to comments, scrolling, and other advertising. More importantly, you’re missing out on what most folks do when they are looking for bands.. search. Social media platforms are great if someone knows your band but if not, you’ll want to consider the power of a website which provide a 24/7 marketing opportunity to stand out from all the other bands in your area. Because you’ll have full control, you will be able to craft your content in a way which sells the band with video, audio, event dates, as well as reviews. Just make sure you keep it updated, make it mobile friendly, and remember you don’t get a second chance to make a first impression. Hit up Harlow Media if you need more info.
2. Create an Electronic Press Kit (EPK) for your band
An EPK is a digital collection of content or promotion material which is provided to talent buyers, venues, and just about anywhere you want to play. Having one can set you apart from masses of bands who tend to rely on just saying they are a good band without anything to back them. The key ingredients to an EPK are Bio, Photos, Video, Music, Reviews or Testimonials, Website and Social Media Links, Highlights, and Contact info. Many bands feel like they just don’t have enough material to start one, however, an EPK can be a living product which is updated as your band and content grows.
3. Network / Make friends with other bands and venue owners
I’ve always found that you are a product of who you hang around but I think Sylvester Stallone says it best
“If you hang around with nice people you get nice friends, hang around with smart people and you get smart friends, hang around with yo-yos and you get yo-yos for friends. It’s simple mathematics.”
Sylvester Stallone
Point is the entire world of any business is based on relationships. Making connections with great humans who have the same passion as you is powerful. I cannot count the number of gigs I’ve gotten because I’ve simply known people or other bands who have recommended my band or venue owners who I’ve befriended. I’ve also watched bands completely get blackballed by folks because of the way they treated people or talked with venues. The good news is we’re extremely fortunate in this area to have some amazing humans who support our scene, and most will go out of their way to support you. Whether it’s making friends with venue owners or people, please be genuine, real, and respectful.
4. Video Posts
Music as a medium has always been just that, an audio representation of art. Back in the old days (not too long ago LOL) people would sit back and listen to records and let the music take over their bodies and mind. It literally was a way to escape and imagine things while the music played. As technology evolved and music television appeared “MTV”, music slowly became only half of the equation with video actually making or breaking the song itself.
Fast forward to today and video is just about the only thing which will catch someone’s attention for maybe 10 seconds.
So why is video important? Because the content you shoot or provide, even if it resonated for 10 seconds put your band in the mind of that individual and the law of leadership in marketing is “the first in the mind is the first to succeed”.
Don’t overdo it but people like to be connected to what is going on in bands lives. Consider shooting a bit of a song here and there, producing a promo video, or maybe talk to folks on your way to a show to promote it. Statistically you will have a better chance of connecting with user bases, certainly a better retention rate than just words.
Example Promotion:
5. Stand out / invest in visuals
Standing out is a simple statement but hard to execute without the right tools. As your band grows and you can afford it, recommend investing in your brand and look.
Produce a logo or have a professional do it (vector format if possible)
Produce digital flyers for your shows (use logos for your band and venue with clear show dates)
Invest in a banner backdrop to display when you play out will pay massive dividends to implant your bands name in those listeners heads. Scrims also provide for a good visual.
Wear outfits at shows that distinguish you from the listeners (not going to get into the cargo shorts debate! LOL)
Invest in lighting elements, stage props, or visuals which can have a great impact on your performance and growth.
Invest in merch such as shirts and even give them out if you have too.. walking billboards yo!
Consider doing the other things in this article!
Thanks for reading and supporting our local music scene. I’m hopeful that these tips may provide you or your band success in your endeavors.
ve·loc·i·ty: the speed of something in a given direction.
In this article, I’ll scratch the surface into its meaning specifically with project management and how it might assist your band in delivering on your goals and managing expectations.
In no way is this short article going to explain the principles of waterfall, sprints, agile, scrum, critical paths, or any other type of project management lingo but it should give you a small primer to consider that project management methodologies can actually assist in band management, if used properly.
One caveat: Like any tool, it only works when placed upon the right objects and in the case of bands and members, those who are open to the concepts of tracking progress as well as setting goals. Frankly, these types of things are difficult to implement because some will consider it too “serious” and the entire morale could shift for the worse. In other words, if you are just jamming for fun, this probably is not the article for you or your band (most bands in reality). For those remaining, use at your own risk.
Bridging project management and band management (it can be the same), Velocity encapsulates movement, forward projection, and specifically defines what a band should be able to achieve during a time period. In agile methodologies, we call those time periods “sprints” but for this article and in regards to band management, we’ll just call it “next rehearsal.”
In the simplest terms, Velocity is a measurement of movement or accomplishments.
So, “How do I use it?” or the better question, “What do I use it on?”
To keep it high level, this article will use the concept on learning new songs with a band. Learning new songs is something every band will certainly do and the struggle is real. The below story is fictitious, or is it?
The scenario: You just formed the ultimate rock band “Crotch Rocket”. The players are the best in the area and you plan to do some of the more complex songs on the Nickel Back albums.
The goal: You got a gig lined up at Madison square garden (Ms. Madison, the old lady that has a nice little garden in her back yard down the street). The gig is only 3 months away and your band needs 40 songs to be able to play the event (it will surely have record label executives watching you ready to sign you for playing the cover tunes so well).
The bands response:“Too easy, we can totally learn 10 songs the first week, and then maybe 15 the next week since we’re kicking ass, and then another 15 more the next week. We’ll be ready in 3 weeks and we’ll be ROCK GODS! Matter of fact, let’s go ahead and book us in 3 weeks, we don’t even have to wait 3 months!”
The plan: Band Leader: “By next rehearsal (next week), learn the first 10 tracks from Nickel Backs first album. Because I’m a good band leader, here are the official tabs so we’re all on the same sheet of music.”
The band:“No problem boss, we’re gonna kill this. This is gonna be awesome, we’re fully committed.” “We’re already the best band in the area!”
The next rehearsal:
Guitarist: “Hey man, uh, man, I got busy at work and didn’t have time to learn any of the new songs”
Singer: “what songs were we suppose to learn?”
Bass Player: “man, I learned it in a different key”
Drummer: “I learned my parts” (they didn’t.. but nobody can tell)
Band leader: “FML”
And… that starts the measurement. The velocity is the measurement of what actually occurred. The bands desire was 10 songs, the bands actual velocity was 0, zilch, nadda. 0 is bad.
Ok, I’m being a little dramatic, let’s give the band Crotch Rocket some credit and say they actually were able to accomplish 3 songs (in a week). And just like that, the band velocity is 3.
The problem: 3 is not 10.
The bigger problem: Turmoil is brewing and they don’t even know it. Without setting expectations and valid achievable goals quickly, Crotch Rocket may not make it to even see the gig.
Where velocity comes in: Based on this new velocity number, the band leader is now armed with some realities. The band, as much as they wanted to do 10 songs a rehearsal, was able to only really produce 3. That velocity of 3 is the new standard (which hopefully will increase).
Side note: It also important to note that songs, like tasks, in project management can vary in complexity so velocity can change and would need to be measured over multiple rehearsals to really determine the capability of the members versus their perceived abilities internally. By a few more rehearsals, the band leader can generally access what the real velocity is (an average).
The math: With a little math, we can gather that timeline in reality looks a bit different from the original expectation:
40 songs / velocity (3) = 13.3 weeks (rehearsals)
Uh oh! That means that 13.3 rehearsals put Crotch Rocket over 3 months (13.3 / 4) before they will be able to perform!! They are gonna have to cancel Madison square garden!!
Fortunately, for Crotch Rocket, they realized that building the ultimate rock band is hard and armed with this new reality of velocity, the members were able to prioritize some things, decrease complexity in song choices and increase their velocity to a solid 5 to make the gig.
And that’s the thing, velocity is something which you continue to measure to effectively manage what can be done. It resolves so many issues with false hope, missed expectations, and unproductive rehearsals.
There are so many facets I could go into but this article would then be a book but I’ll mention that effective planning and asking members to determine their own velocity is important to measure so it’s not constantly a struggle for members. Being in a band is about having fun after all and I can tell you even more fun when you have a high performing band where expectations are managed.
Ok, let’s wrap this article up:
Velocity can help your band analyze what you have delivered in a previous rehearsals and what is achievable going forward, making the process more efficient and attainable. Not only will it make your band more efficient, it is also a great communication technique for all the band members when it comes setting expectations.
Common Challenges
A common issue within even committed bands is 80% of the members will learn all the material but 20% do not. Unfortunately, with this case, the velocity is still the same, it’s based on the entire band and not individuals (i.e. the bands performance is based on the worst members performance). This process can quickly put a spotlight on members who constantly don’t meet the standard which can be a bad experience. Some members will be encouraged to get things together and others may just not care which can lead to lots of other issues to include resentment and removal of the member.
Band members typically don’t want to be held accountable. Many will start to consider the concept of having predefined tasks “a job” and worse, being “tested” at rehearsals. If not properly explained that it’s not a test or job, the members can start to resent the entire process, leading to a negative experience.
This concept doesn’t need to be forced on every little thing within a band. Use it where it works best for your band and make sure everyone on is on board with the concept, or, as a band leader, execute these measurements in private and just forecast within your internal plans.
This doesn’t solve band problems like drama, arrogance, girlfriends, or really anything other than helping to plan effectively. If anything, it can lead to more problems if not effectively implemented with willing members.
I hope you found the article interesting and if you implement it, I hope you have the same successes I’ve had with my bands I’ve used the process with. The current band I perform with went from a properly managed plan to 2 rehearsals to playing a festival. Finding members who can adopt the process and have the same commitments can do extraordinary things. It can work, just over communicate and give it a chance. Cheers.
In any profession I know of, being professional is what sets you apart and makes you desirable. It puts you at the top of your game and creates credibility in each of your actions. It builds trust and relationships.
However, for whatever reason, there are always some bands and musicians that appear to be incapable or struggle at acting professional. It’s hard to determine if this comes from a rebellious standpoint of rock n roll or if it’s just complete ignorance on how the real world works, or just lack of care in general but it’s all fascinating to me.
This article is written to share 4 things which could easily be perceived as “unprofessional”. It’s common sense yet I’ve seen this stuff throughout my years and some of it as recent as this weekend across my web surfing. I’ve even learned these lessons personally and plan to never go back (most of us have).
These things are tough to write about because it sounds like a bitch session and “shooting the messenger” is a real thing but it’s still worth the share and it’s targeted for folks who are truly taking music seriously and choosing to work it like a profession.
If you are saying “duh” then you are likely a professional and this article is NOT for you. However, maybe it’s worth the read because I’m sure you’ve seen the same things in your journey and it will make you shake your head and smile.
1. You’re Late
Time is our most valuable possession. You can’t buy it and once it’s gone, you can’t get it back. This one applies to the entire spectrum of music life to include making it to a rehearsal on time or making it to a sound check of a gig on time. Consider this, major artists have been booed off stage because they were late, and those were paying customers.
From both a gig (venue) standpoint and band member standpoint, being late creates a credibility issue. It causes 2nd and 3rd order consequences which can ultimately lead to band breakup or removal as well as not getting future gigs at venues. It’s that serious.
If you are going to be late, communicate it quickly and prevent it in the future as much as possible. Things happen and can be excused but being in a band is hard enough and being late all the time plants a seed which can destroy your crop. I cannot think of a single member that was kept in a band that was constantly late. Some could say it goes down to a character thing and values but that’s another article. I almost want to provide the wide array of excuses I’ve heard but then I’d embarrass the people who have used em in this area so I’m gonna hold tight and take my own advice of #4 below!
2. You don’t know your material
At the gig: It seems pretty obvious that you would not want to perform a song you did not know in front of a crowd right? Then why do bands and musicians consistently go ahead and try playing that song they don’t really know on stage? Some will even announce to the crowd that “ we don’t know the song but we’ll do it anyway” in some way to lessen the blow of suckdom. End result, exactly as they said.. they didn’t know it. And yes, I did this when I was young.. guilty as charged! LOL
The question must be asked at this point, was the $5 or even $100 tip worth it? Was it worth it for that one person in the audience who yelled out “free bird” when the rest of the bar patrons are thinking “this band / musician sucks”? Was it worth it to the venue who paid for quality but sees and hears something different? Oh, and don’t forget the cell phone footage on Facebook which clearly shows your best for venues and club owners to review for future gigs.
At rehearsal: Again, pretty obvious but.. if you are the musicians that does not learn your songs when others in the band have learned their material, it makes you unprofessional and a liability. Bands cannot maintain any level of momentum with an anchor and it breeds resentment. The professional thing would be to lay out what you can do and then deliver or move on to others who have the same commitment. Not learning your music = wasting others time. It’s professional to be respectful of others time, the most important asset.
3. You can’t handle your alcohol
The overused but still reliable banter “the more you drink, the better we sound” is used across America. It provides a little humor and ultimately helps to sell more drinks for the venue you are playing. However, it’s intended for the crowd and not the band. Fact: your band doesn’t sound better the more it drinks. The more your band drinks on stage, the worse it sounds and those things like #2 break out.. “hey guys, let’s do that one song, these people will love it”, knowing that nobody knows it and the vocalist cannot sing it nor knows the words (time to break out the phone.. lol). Net gain… 1 person likes it, the rest.. not so much. Yeah, I’ve been guilty again.. dammit.
Admittedly, I’ll cruise through facebook live video of bands because I’m looking for the best bands to book at the venue and I ultimately see bands across the states that drink to a point of sounding like total crap. These are good bands with bad actions or bad band leaders allowing it. These videos are on the web and there is no way for the band to try and say “man, we were drunk.. that’s why it sounded so bad”. How is that even an excuse? There is just no escape from looking unprofessional and its out on the web for everyone to see over and over.
I’m thankful cell phones were not around when I was young. I mean, I wish I had video of my playing a long time ago but the stakes are so high if you are in a band taking it seriously with cameras everywhere. The competition is fierce and there is certainly more supply than demand so getting drunk makes no sense to me.
BTW, I’m not suggesting to never drink but I’m suggesting that you’ve rehearsed so much for the gig and to consider the fact you can screw the entire band and venue if you can’t control yourself. Point is, what other professional service would you pay for that you would be ok with someone being drunk? Why would a venue hire you if it’s going to become a $hit show and it’s been documented online?
I’ll leave this subject with this: I speak with bands occasionally that will talk “business” and work their band as a professional business but then have this exact activity. I’m all about a good time but if a band was truly a business and you had to put food on the table with it, I don’t think getting drunk at your job would be a smart move.. I digress. Actually, maybe that is the deal.. these people are not really in a business or really don’t need it for food.. it’s just a hobby. Ok, I digress now. LOL
4. Your mouth overloads your canary ass
Our community is so small that our theme song should be “heard it through the grapevine”.
The quickest way to find yourself unlikable as a musician or band is to talk crap about other people and bands. It spreads so so quickly and everyone knows it. I assure you, you are not as good as others, especially if you have to say it to yourself and your friends or put others down.
I get it though, you don’t like that band or maybe that person rubs you wrong. However, being a true professional means not discrediting or talking about other musicians and bands or even venues. Let the person / band actions speak for them and the rest will work out without you having to say anything or get sucked into the conversation or as an accomplice in many cases around these parts. We owe it to each other to be kind and supportive. The people and bands that are at douche level 11 are easily spotted without anyone having to say anything.
I’ve found being professional also requires to have an open mind without prejudgment. As someone who is connected fairly well to the community, I hear so much stuff and I can tell you that the majority of negative stuff I’ve heard on bands / people is not remotely true. I can tell you that the people in our community are amazing people and we’ve got an amazing amount of talent yet some don’t get the opportunity because others have heard negative comments..etc. Again, let the actions of those people / bands speak for themselves. You might be surprised that everyone actually has more in common than not and there are some really cool players in the area that may have been improperly labeled.
Last, when I see musicians or bands call out each other online, it truly makes me shake my head in disbelief. I’ve seen local folks who will comment on someone’s ability when they themselves have little to no experience or ability (the ol’ put someone down to raise me up thing) . When things get posted online, it’s no longer on the grapevine, it’s action, it’s not professional, and folks will always remember how you made them feel, especially in a public forum.
Ok, there we go. 4 blatantly obvious things which can make you look unprofessional. I’d love to hear your opinions or even your disagreement, you have the right to be wrong (joking). I’m hopeful the content will help everyone pause and say, I’m so glad I’m not like that. If you recognize some of the behavior in yourself, it’s never to late to make a change. My entire life has been experience (surviving mistake) and some of the stuff above (and below) is what I’ve learned in my journey. I’m not proud of many things but I’m proud to be able to share and hopefully prevent you from making some of these simple mistakes like i did when I was young.
Bonus: if you are still reading this, here is a bonus.
#5 You’re too loud
Your loud amp directed at the audience doesn’t sound as good as you think. The louder, the better? NO. The volume you have on stage or volume of your PA can have a direct result on future patrons, gigs, and how you sound to an audience. I’ve seen people leave shows because it’s too loud and I’ve seen bartenders who could not perform their jobs because of it. I’m speaking from personal experience. PLEASE, PLEASE, know the room and play to what’s best for an eventful night of music and not a painful one, louder is not always better. Many pro bands are now doing silent stages (other than drums) and the control of the mix is incredible. In ears are also a great resource to consider.
